Studio Apt.

Tell
Your
Story.

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Everyone has a story, it’s your purpose; why you do it.
Everything else comes from there.

We help teams uncover their unique “them” and bring it to life, guide founders to find their place in the market, and have worked with amazing people across many industries—from real estate, hospitality, energy, tech, creative agencies, to karate studios.

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What we do:
Brand
  • Naming
  • Brand Strategy & Positioning
  • Brand Identity
  • Brand Guidelines
  • Illustration
  • Messaging & Tone
  • Animation & Motion Graphics
  • Icon Design
Print
  • Brochures
  • Annual Reports
  • Posters
  • Book & Editorial Design
  • Packaging
  • Marketing & Storytelling
  • Leave-Behind & Collateral
  • Wayfinding & Signage
Web
  • Information Architecture (Sitemaps)
  • UX (Wireframes)
  • UI Design
  • Website Design & Development
  • App Design & Development
GoodPower brand photo GoodPower logo
BrandingWeb

GoodPower

GoodPower is a social-impact advocacy organization powering the transition to a cleaner, fairer, and more sustainable world. They tackle today’s challenges—climate change, energy access, social equity, and civic engagement—through a cross-sector approach.

We helped craft a brand vision that brings together their initiatives under one story of power, energy, and sunlight.

Motion Graphics/Video made by GoodPower team.

goodpower.org
MVA Group brand photo 1 MVA Group brand photo 2 MVA Group brand photo 3 MVA Group brand photo 4
BrandingWeb

MVA Group

MVA Group provides design, engineering, field support, operations, and long-term project management services to the power utility industry. Their work supports the infrastructure that builds and maintains electrical utility systems across Canada and abroad.

We created a brand system built from a single element—capable of multiplying, shifting, and scaling—to reflect the scale of their work, the longevity of their relationships, and the energy they help generate for the world.

mvagroup.ca
Arc UTC brand photo 1 Arc UTC brand photo 2 Arc UTC brand photo 3 Arc UTC brand photo 4
NamingBrandingWeb

Arc UTC

Arc UTC is a lab and office campus in San Diego, CA, designed for life‑science, biotech, and research firms seeking modern, lab-ready space. The turnkey, community-oriented facilities support innovation through state-of-the-art lab infrastructure, collaborative outdoor workspaces, and amenities that promote employee well-being.

We helped develop the campus’s name & brand system which guided signage, campus maps, on-site motion graphics, brochures, advertisements, and a website.

K. Ellis Consulting brand photo 1 K. Ellis Consulting brand photo 2 K. Ellis Consulting brand photo 3 K. Ellis Consulting brand photo 4
BrandingWeb

K Ellis Consulting

K. Ellis Consulting helps educational institutions, school districts, and organizations design and deliver engaging learning experiences. They provide instructional design, curriculum development, course review, and credentialing systems, while also offering branding, visual identity, event planning, and marketing support.

We helped them develop a brand identity and website that organize their services and showcase their commitment to sparking creativity within existing frameworks.

kimberlyellisconsulting.com
Caught in Southie brand photo 1 Caught in Southie brand photo 2 Caught in Southie brand photo 3 Caught in Southie brand photo 4
NamingBrand IdentityPrintWeb

Caught in Southie

Caught in Southie is a love letter to South Boston—a neighborhood-focused digital magazine covering local news, lifestyle, community culture, businesses, and events. They combine authentic, community-rooted storytelling with practical guides and updates, helping both longtime residents and newcomers feel connected to the neighborhood.

We helped create a brand system that references the neighborhood’s tight city grid and history, using woodblock-inspired typography to build a modular system that feels both storied and dynamic—transient, evolving, and designed to grow with the publication.

caughtinsouthie.com
Mesa LabWorks brand photo 1 Mesa LabWorks brand photo 2 Mesa LabWorks brand photo 3 Mesa LabWorks brand photo 4
NamingBrand IdentityPrintWeb

Mesa LabWorks

Mesa Labworks provides office and lab suites in San Diego tailored for life‑science, biotech, and research firms, allowing companies to focus on science rather than facility build‑out. Their offering—combining lab infrastructure, offices, and communal amenities—makes them a flexible, community‑oriented option for startups and growing science organizations.

We helped them develop their name and brand identity, inspired by the central courtyard of their campus and the serendipitous spark of innovation that occurs in the lab.

mesalabworks.com
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BrandingAppWeb

Stridekick

Stridekick makes staying active social, fun, and accessible by hosting step and activity challenges with friends and coworkers—for those seeking motivation and shared accountability for health and fitness.

We supported a brand refresh that scaled across their application, as well as a new website and Webflow CMS to launch an online HSA/FSA e-commerce marketplace and blog platform.

stridekick.com
Shimmer Chef brand photo 1 Shimmer Chef brand photo 2 Shimmer Chef brand photo 3 Shimmer Chef brand photo 4
Brand IdentityPackaging

Shimmer Chef

Shimmer Chef is a clean-beauty and wellness brand offering products for the skin, hair, scalp, and body, inspired by recipes passed down through generations to it’s founder, Jennifer Villegas Sanford. Using a fermentation-based process made from fresh citrus and papaya peels, the brand combines sustainability with nutrient-rich, preservative-free formulations that deliver a naturally radiant result.

We helped them create a brand identity that captured their unique blend of culinary and skincare heritage—honoring ancient traditions while expressing modern beauty science.

shimmerchef.com
Laetro brand photo 1 Laetro brand photo 2 Laetro brand photo 3 Laetro brand photo 4
Brand IdentityWeb

Laetro

Laetro was a digital community and technology platform that redefined creative services for the 21st century by merging global talent with tools like AI, flexible team structures, and transparent pricing. It offered brands a scalable, efficient alternative to traditional agencies while giving creatives a fair, flexible, and collaborative environment to do their best work.

We helped create a brand that celebrated the many different people coming together to form something greater than the sum of its parts—with technology acting as the subtle framework that supported it all.

laetro.com
Christene Barberich brand photo 1 Christene Barberich brand photo 2 Christene Barberich brand photo 3 Christene Barberich brand photo 4
BrandingWeb

Christene Barberich

Christene Barberich is a writer, creative advisor and storyteller—helping brands, writers, and individuals explore identity, home, style, and sustainable living through thoughtful design and narrative. She is the former co-founder of Refinery29, today she runs an award-winning Substack newsletter A Tiny Apt.

We helped her establish a new digital home for her personal consultancy practice, showcasing her extensive writing portfolio, newsletter and curated webshop.

christenebarberich.com
Chip's Clubhouse brand photo 1 Chip's Clubhouse brand photo 2 Chip's Clubhouse brand photo 3 Chip's Clubhouse brand photo 4
Brand IdentityPrintWeb

Chips Clubhouse

Chip’s Clubhouse was a cozy, neighborhood gastropub in Saint Paul, MN offering an eclectic comfort‑food menu, a full bar, vegan‑friendly options, inspired by British pub faire mixed with midwest hospitality.

We created a mascot and various templates for the staff to build lore around Chip and his adventures, who is the famed fish that lived many lives.

(Chip wasn’t real.)

Maia Toll brand photo 1 Maia Toll brand photo 2 Maia Toll brand photo 3 Maia Toll brand photo 4
BrandingWeb

Maia Toll

Maia Toll is a writer, herbalist, and spiritual-wellness teacher best known for her award-winning Wild Wisdom series — Herbiary, Bestiary, and Crystallary. Alongside writing, she co-owns a natural-wellness retail shop and leads workshops, retreats, and spiritual-guidance programs.

Ahead of her upcoming memoir, Maia faced a challenge: how to differentiate her own identity from the massive success of her series. We helped her articulate her personal voice and built a visual framework that allowed her to grow into new ventures, including her newsletter Something True.

maiatoll.com
The Viewing Deck brand photo 1 The Viewing Deck brand photo 2 The Viewing Deck brand photo 3 The Viewing Deck brand photo 4
NamingBrand IdentityPrintPackagingWeb

The Viewing Deck

The CLU Studio is a culture‑transformation consultancy that helps organizations build emotionally intelligent, inclusive, and empathetic workplaces through research-backed training and immersive experiences.

They were developing a game inspired by years of research and real stories of workplace bias. We collaborated with them to rethink the game’s dynamics, name, visual identity, packaging, and website.

theviewingdeckgame.com
Pink Door Cookies brand photo 1 Pink Door Cookies brand photo 2 Pink Door Cookies brand photo 3 Pink Door Cookies brand photo 4
Brand IdentityPrintPackaging

Pink Door Cookies

Pink Door Cookies makes handmade, small‑batch gourmet cookies unlike any you’ve seen before in Nashville, TN. Featuring creative, nostalgia‑inducing flavors, their fun, gift‑ready boxes and inventive menu make them a standout for cookie lovers.

We helped founder Mathew Rice bring his vision to life through a complete brand identity, packaging concepts for the e‑commerce platform, and a custom font for in‑store signage and more.

pinkdoorcookies.com