GoodPower

GoodPower is a social-impact advocacy organization powering the transition to a cleaner, fairer, and more sustainable world. They tackle today’s challenges—climate change, energy access, social equity, and civic engagement—through a cross-sector approach.

We helped craft a brand vision that brings together their initiatives under one story of power, energy, and sunlight.

Motion graphics and video by the GoodPower team.

MVA Group

MVA Group provides design, engineering, field support, operations, and long-term project management services to the power utility industry. Their work supports the infrastructure that builds and maintains electrical utility systems across Canada and abroad.

We created a brand system built from a single element—capable of multiplying, shifting, and scaling—to reflect the scale of their work, the longevity of their relationships, and the energy they help generate for the world.

Arc UTC

Arc UTC is a lab and office campus in San Diego, CA, designed for life‑science, biotech, and research firms seeking modern, lab-ready space. The turnkey, community-oriented facilities support innovation through state-of-the-art lab infrastructure, collaborative outdoor workspaces, and amenities that promote employee well-being.

We helped develop the campus’s name and brand system, which guided signage, campus maps, on-site motion graphics, brochures, advertisements, and a website.

Kimberly Ellis Consulting

Kimberly Ellis Consulting helps educational institutions, school districts, and organizations design and deliver engaging learning experiences. They provide instructional design, curriculum development, course review, and credentialing systems, while also offering branding, visual identity, event planning, and marketing support.

We helped them develop a brand identity and website that organize their services and showcase their commitment to sparking creativity within existing frameworks.

Caught in Southie

Caught in Southie is a love letter to South Boston—a neighborhood-focused digital magazine covering local news, lifestyle, community culture, businesses, and events. They combine authentic, community-rooted storytelling with practical guides and updates, helping both longtime residents and newcomers feel connected to the neighborhood.

We helped create a brand system that references the neighborhood’s tight city grid and history, using woodblock-inspired typography to build a modular system that feels both storied and dynamic—transient, evolving, and designed to grow with the publication.

Mesa Labworks

Mesa Labworks provides office and lab suites in San Diego tailored for life‑science, biotech, and research firms, allowing companies to focus on science rather than facility build‑out. Their offering—combining lab infrastructure, offices, and communal amenities—makes them a flexible, community‑oriented option for startups and growing science organizations.

We helped them develop their name and brand identity, inspired by the central courtyard of their campus and the serendipitous spark of innovation that occurs in the lab.

Stridekick

Stridekick makes staying active social, fun, and accessible by hosting step and activity challenges with friends and coworkers who want motivation and shared accountability for health and fitness.

We supported a brand refresh that scaled across their application, as well as a new website and Webflow CMS to launch an online HSA/FSA e-commerce marketplace and blog platform.

Shimmer Chef

Shimmer Chef is a clean-beauty and wellness brand offering products for the skin, hair, scalp, and body, inspired by recipes passed down through generations to its founder, Jennifer Villegas Sanford. Using a fermentation-based process made from fresh citrus and papaya peels, the brand combines sustainability with nutrient-rich, preservative-free formulations that deliver a naturally radiant result.

We helped them create a brand identity that captured their unique blend of culinary and skincare heritage—honoring ancient traditions while expressing modern beauty science.

Laetro

Laetro was a digital community and technology platform that redefined creative services for the twenty-first century by merging global talent with tools like AI, flexible team structures, and transparent pricing. It offered brands a scalable, efficient alternative to traditional agencies while giving creatives a fair, flexible, and collaborative environment to do their best work.

We helped create a brand that celebrated the many different people coming together to form something greater than the sum of its parts—with technology acting as the subtle framework that supported it all.

Christene Barberich

Christene Barberich is a writer, creative advisor and storyteller—helping brands, writers, and individuals explore identity, home, style, and sustainable living through thoughtful design and narrative. She is the former co-founder of Refinery29. Today she runs an award-winning Substack newsletter A Tiny Apt.

We helped her establish a new digital home for her personal consultancy practice, showcasing her extensive writing portfolio, newsletter and curated webshop.

Chips Clubhouse

Chip’s Clubhouse was a cozy, neighborhood gastropub in Saint Paul, MN offering an eclectic comfort‑food menu, a full bar and vegan‑friendly options, inspired by British pub fare mixed with Midwest hospitality.

We created a mascot and various templates for the staff to build lore around Chip—the famed fish who lived many lives—and his adventures.

(Chip wasn’t real.)

Maia Toll

Maia Toll is a writer, herbalist, and spiritual-wellness teacher best known for her award-winning Wild Wisdom series — Herbiary, Bestiary, and Crystallary. Alongside writing, she co-owns a natural-wellness retail shop and leads workshops, retreats, and spiritual-guidance programs.

Ahead of her upcoming memoir, Maia faced a challenge: how to differentiate her own identity from the massive success of her series. We helped her articulate her personal voice and built a visual framework that allowed her to grow into new ventures, including her newsletter Something True.

The Viewing Deck

The CLU Studio is a culture‑transformation consultancy that helps organizations build emotionally intelligent, inclusive, and empathetic workplaces through research-backed training and immersive experiences.

They were developing a game inspired by years of research and real stories of workplace bias. We collaborated with them to rethink the game’s dynamics, name, visual identity, packaging, and website.

Pink Door Cookies

Pink Door Cookies makes handmade, small‑batch gourmet cookies unlike any you’ve seen in Nashville, TN. Featuring creative, nostalgia‑inducing flavors, their fun, gift‑ready boxes and inventive menu make them a standout for cookie lovers.

We helped founder Mathew Rice bring his vision to life through a complete brand identity, packaging concepts for the e‑commerce platform, and a custom font for in‑store signage and more.