work desk

Studio Apartment is an independent design studio specializing in brand identity and interface design.

We help people say what they’re trying to say, better. We do this by combining user-centered functional design principles with the visual arts. Our global headquarters are located in New York City.*

* In my apartment. (Oh hi, my name is Gage Salzano, the Founder and Creative Director of Studio Apartment.)
Handwritten notes

Company Strategy

  • Brand Strategy & Positioning
  • Naming
  • Marketing & Storytelling
Logo sketches

Brand Identity

  • Logo Design
  • Brand Guidelines
  • Print & Collateral
  • Illustration
  • Packaging
  • Wayfinding
Wireframe sketch

User Experience

  • Information Architecture
  • Feature Conception
  • Prototyping
  • Website design

We have worked with startups to large organizations spanning all sorts of industries. Here’s a few you might recognize:

Google logo
826CHI logo
Gusto logo
Nestle logo
Uptake logo
JLL logo
CBRE logo
Glassdoor logo
Trunk Club logo
Heinz logo
Girl & the Goat logo
Youtube logo
Spear Street Capital logo
Grove City College logo
Thought Catalog logo

We use an approach that combines first-hand practicality with wide-eyed optimism to help our clients get shit done.

Every project calls for a unique approach, which is why we focus instead on applying the same foundational principles, regardless of time, budget or technology, to produce the most effective ideas we can.

Thinking happens best while making

Trust your gut
(over data)

Always be roasting yourself

Feedback is a new creative brief

Look at things with “fresh eyes”

The best concepts are seasoned in layers


Our team currently consists of me, Gage Salzano, and my friends that I occasionally tap for their expertise.

I’ve worked with talented agencies and studios in Pittsburgh and Chicago throughout the past decade. I’ve been obsessed with this stuff since grade school, but didn’t realize there was a way I could reasonably make a living doing this until I went to college and I have been living the dream ever since.