Chip’s Clubhouse is a restaurant & bar in Saint Paul, MN serving British pub nostalgia with midwest hospitality and flavor.

For the logo, we pulled references from different eras of British pub and Midwest corner bar history to try to create something that feels recognizable but new in it’s own way.

Initially “Chip” was a nickname for the chef’s friend, but the idea of making it a fish came after a few conversations. Many fish were drawn, only one was snarky-looking enough.

A symbol, logotype, color and patterns were designed to create a system that can work across all collateral, social platforms and packaging.

The menus were designed using a balance of humor and nostalgia to make each a little fun in their own way.

The website includes more food photography and some photos of the artwork thats hung in the interior of the restaurant that inspired the brand design.

Check out their menu online and stop by if you're in the Saint Paul area!

Chip’s Clubhouse is a restaurant & bar in Saint Paul, MN serving British pub nostalgia with midwest hospitality and flavor.

For the logo, we pulled references from different eras of British pub and Midwest corner bar history to try to create something that feels recognizable but new in it’s own way.

Initially “Chip” was a nickname for the chef’s friend, but the idea of making it a fish came after a few conversations. Many fish were drawn, only one was snarky-looking enough.

A symbol, logotype, color and patterns were designed to create a system that can work across all collateral, social platforms and packaging.

The menus were designed using a balance of humor and nostalgia to make each a little fun in their own way.

The website includes more food photography and some photos of the artwork thats hung in the interior of the restaurant that inspired the brand design.

Check out their menu online and stop by if you're in the Saint Paul area!

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code by Jared – photos by Shannon

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