Energy Center 1 is an office building located in the “Energy Corridor” of Houston (where a lot of energy companies have offices).

They were in need of a visual identity to help create signage, marketing materials and website design decisions.

Early explorations focused on aspects of the energy industry, the initials and address number.

We realized the address numeral was an iconic way to represent the building, and we underwent a process of finding one that had both a modern feel and symmetrical geometry.

It’s simplicity calls for bright, engaging imagery and bold colors.

A system of marks were built from the original symbol to provide variety for the team.

An extended color palette and custom numeral set enabled us to create signage templates for different parts of the building.

A booklet was designed for potential tenants to showcase the new space and the building’s amenities.

Once the rules were established, a lot of collateral could be created pretty quickly.

(We never thought we'd be able to design a hard hat, but dreams do come true sometimes.)

Energy Center 1 is an office building located in the “Energy Corridor” of Houston (where a lot of energy companies have offices).

They were in need of a visual identity to help create signage, marketing materials and website design decisions.

Early explorations focused on aspects of the energy industry, the initials and address number.

We realized the address numeral was an iconic way to represent the building, and we underwent a process of finding one that had both a modern feel and symmetrical geometry.

It’s simplicity calls for bright, engaging imagery and bold colors.

A system of marks were built from the original symbol to provide variety for the team.

An extended color palette and custom numeral set enabled us to create signage templates for different parts of the building.

A booklet was designed for potential tenants to showcase the new space and the building’s amenities.

Once the rules were established, a lot of collateral could be created pretty quickly.

(We never thought we’d be able to design a hard hat, but dreams do come true sometimes.)

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code by Jared – photos by Shannon

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