Mission Muscle is a foundation started by a friend that raises funds for genetic research to help cure Duchenne Muscular Dystrophy and also connects families struggling with this illness in the Chicago-land area.

He was looking for a logo, and yes we immediately went 1980’s/90’s superhero with it…

After getting that out of our system, we looked at other options. One that jumped out at us was the idea of a mascot or character.

The logo could be shown a different way with each use, to make things a little more fun and engaging.

The color and typography were chosen to be energetic and pair with the bold bulky shape of the logo.

The logo was even embroidered on aprons that some Chicago culinary legends wore at the launch party.

Read more about the foundation on the Mission Muscle website.

Mission Muscle is a foundation started by a friend that raises funds for genetic research to help cure Duchenne Muscular Dystrophy and also connects families struggling with this illness in the Chicago-land area.

He was looking for a logo, and yes we immediately went 1980’s/90’s superhero with it…

After getting that out of our system, we looked at other options. One that jumped out at us was the idea of a mascot or character.

The logo could be shown a different way with each use, to make things a little more fun and engaging.

The color and typography were chosen to be energetic and pair with the bold bulky shape of the logo.

The logo was even embroidered on aprons that some Chicago culinary legends wore at the launch party.

Read more about the foundation on the Mission Muscle website.

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code by Jared – photos by Shannon

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