Mission Muscle is a foundation started by a friend that raises funds for genetic research to help cure Duchenne Muscular Dystrophy and also connects families struggling with this illness in the Chicago-land area.

He was looking for a logo, and yes we immediately went 1980’s/90’s superhero with it…

After getting that out of our system, we looked at other options. One that jumped out at us was the idea of a mascot or character.

The logo could be shown a different way with each use, to make things a little more fun and engaging.

The color and typography were chosen to be energetic and pair with the bold bulky shape of the logo.

Mission Muscle is a foundation started by a friend that raises funds for genetic research to help cure Duchenne Muscular Dystrophy and also connects families struggling with this illness in the Chicago-land area.

He was looking for a logo, and yes we immediately went 1980’s/90’s superhero with it…

After getting that out of our system, we looked at other options. One that jumped out at us was the idea of a mascot or character.

The logo could be shown a different way with each use, to make things a little more fun and engaging.

The color and typography were chosen to be energetic and pair with the bold bulky shape of the logo.

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code by Jared – photos by Shannon

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