Tazza D’oro is located in the Highland Park neighborhood in Pittsburgh. Our friends Jay & Nate were approached to redesign their website and asked us to come up with a few ideas for their branding.

We looked at a range of ideas from hand-lettering to an option inspired by Italian cafe signage that led to a creation of a custom typeface.

We refined the hand lettering approach until we created a distinctive and bold signature mark.

The lettering came to life when applied on the cafe signage.

Top photo by Jay Fanelli, bottom by Joseph Wyman Brown

Designed in collaboration with Jay Fanelli and Nathan Peretic at Full Stop Interactive.