Caught in Southie is a love letter to South Boston—a neighborhood-focused digital magazine covering local news, lifestyle, community culture, businesses, and events. They combine authentic, community-rooted storytelling with practical guides and updates, helping both longtime residents and newcomers feel connected to the neighborhood.
We helped create a brand system that references the neighborhood’s tight city grid and history, using woodblock-inspired typography to build a modular system that feels both storied and dynamic—transient, evolving, and designed to grow with the publication.
caughtinsouthie.com