We help good people look good(er).


We’re creative designers & developers who help teams see themselves in new ways, guide founders to find their place in the market, and have fun while doing it. We’ve worked with amazing people across many industries—from real estate, hospitality, energy, tech, creative agencies, to karate studios.




and We’ve helped these people make a beautiful mess:

Everyone’s trying to figure out who they are—
and what they say… and what they don’t.


We help them uncover their unique “them” and bring it to life, from billboards to thumbnails. With real-world experience and down-to-earth collaboration, we help shine a light on their magic.
What we do (literally)
Naming
Brand Strategy & Positioning
Brand Identity
Brand Guidelines
Illustration
Messaging & Tone
Animation & Motion Graphics
Brochures
Annual Reports
Posters
Book & Editorial Design
Packaging
Marketing & Storytelling
Leave-Behind & Collateral
Icon Design
Wayfinding & Signage
Information Architecture (Sitemaps)
UX (Wireframes)
UI Design
Website Design & Development
App Design & Development



Branding, WebGoodPower

GoodPower is a social-impact advocacy organization powering the transition to a cleaner, fairer, and more sustainable world. They tackle today’s challenges—climate change, energy access, social equity, and civic engagement—through a cross-sector approach.

We helped craft a brand vision that brings together their initiatives under one story of power, energy, and sunlight.

Motion Graphics/Video made by GoodPower team.

goodpower.org



Branding, WebMVA Group

MVA Group provides design, engineering, field support, operations, and long-term project management services to the power utility industry. Their work supports the infrastructure that builds and maintains electrical utility systems across Canada and abroad. 

We created a brand system built from a single element—capable of multiplying, shifting, and scaling—to reflect the scale of their work, the longevity of their relationships, and the energy they help generate for the world.

mvagroup.ca



Naming, Branding, WebArc UTC

Arc UTC is a lab and office campus in San Diego, CA, designed for life‑science, biotech, and research firms seeking modern, lab-ready space. The turnkey, community-oriented facilities support innovation through state-of-the-art lab infrastructure, collaborative outdoor workspaces, and amenities that promote employee well-being.

We helped develop the campus’s name & brand system which guided signage, campus maps, on-site motion graphics, brochures, advertisements, and a website.



Branding, WebK. Ellis Consulting

K. Ellis Consulting helps educational institutions, school districts, and organizations design and deliver engaging learning experiences. They provide instructional design, curriculum development, course review, and credentialing systems, while also offering branding, visual identity, event planning, and marketing support.

We helped them develop a brand identity and website that organize their services and showcase their commitment to sparking creativity within existing frameworks.

kimberlyellisconsulting.com




Branding, WebCaught in Southie
Caught in Southie is a love letter to South Boston—a neighborhood-focused digital magazine covering local news, lifestyle, community culture, businesses, and events. They combine authentic, community-rooted storytelling with practical guides and updates, helping both longtime residents and newcomers feel connected to the neighborhood.

We helped create a brand system that references the neighborhood’s tight city grid and history, using woodblock-inspired typography to build a modular system that feels both storied and dynamic—transient, evolving, and designed to grow with the publication.

caughtinsouthie.com
“Gage and Studio Apt have an incredible ability to distill the most important aspects of a project (in my case, the sense of place we are creating with our real estate) into naming and branding. His concepts are spot on and delightful – and on time! He is a joy to work with.”
– Sonia Taneja, Managing Director






Naming, Brand Identity, Print, WebMesa LabWorks
Mesa Labworks provides office and lab suites in San Diego tailored for life‑science, biotech, and research firms, allowing companies to focus on science rather than facility build‑out. Their offering—combining lab infrastructure, offices, and communal amenities—makes them a flexible, community‑oriented option for startups and growing science organizations.

We helped them develop their name and brand identity, inspired by the central courtyard of their campus and the serendipitous spark of innovation that occurs in the lab.

mesalabworks.com



Branding, App, Web Stridekick
Stridekick makes staying active social, fun, and accessible by hosting step and activity challenges with friends and coworkers—for those seeking motivation and shared accountability for health and fitness.

We supported a brand refresh that scaled across their application, as well as a new website and Webflow CMS to launch an online HSA/FSA e-commerce marketplace and blog platform.

stridekick.com



Brand Identity, PackagingShimmer Chef
Shimmer Chef is a clean-beauty and wellness brand offering products for the skin, hair, scalp, and body, inspired by recipes passed down through generations to it’s founder, Jennifer Villegas Sanford. Using a fermentation-based process made from fresh citrus and papaya peels, the brand combines sustainability with nutrient-rich, preservative-free formulations that deliver a naturally radiant result.

We helped them create a brand identity that captured their unique blend of culinary and skincare heritage—honoring ancient traditions while expressing modern beauty science.

shimmerchef.com
Real Design, No Gimmicks
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